Twinning Center partners at Zambia Institute of Mass Communication Educational Trust (ZAMCOM) in
Lusaka are collaborating with the University of Kentucky School of Journalism to improve media coverage of Zambia’s HIV/AIDS epidemic.
Partners are working to ensure timely, accurate news coverage of HIV-related topics as a means to increase public awareness about HIV/AIDS, how the virus can be prevented, and what treatment and support options are available to people living with or affected by HIV.
With the objective of improving the quality and scope
of HIV/AIDS reporting in Zambia, the partnership is
designed to build organizational, human resource, and training capacity at ZAMCOM.
The Kentucky partners are sharing their wealth of practical experience on a wide range of journalism and health topics, including professional education and training techniques, print and broadcast production, and reliable sources, as well as promotion and distribution.
In addition, partners are working to bolster and consolidate different training programs based on ZAMCOM’s strategic goals, which include offering media trainings for corporate personnel. The Kentucky partners will also provide ongoing technical assistance to ZAMCOM during the culminating annual journalism workshop.
Since 2005, ZAMCOM has trained nearly 60 print and broadcast reporters and 34 journalist-editor teams from 13 countries on accurate, timely coverage of HIV/AIDS with support from PEPFAR and the Twinning Center.
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